Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria

Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria:MultiChoice Africa is a company born and bred in Africa, with a firm commitment to the development of the continent.

Dstv leadership in premium pay television technology and entertainment continues to keep Africa connected in real time with the world through the DStv platform. We are a responsible investor devoted to promoting and projecting Africa, its successes and the aspirations of its people in a coherent and sustainable way by making significant investments in African TV and film production.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

Since pioneering digital television in Africa in 1995, DStv has built a presence across 48 African countries, entrenching its position at the forefront of entertainment benchmarked against the best operators across the globe. DStv’s unparalleled family entertainment packages allow subscribers flexibility in price and choice without compromising quality or variety.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

MultiChoice is committed to partnering with local entrepreneurs, governments and broadcasters in Africa, tailoring its operations to suit local needs while maintaining the highest levels of service and product quality.
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MultiChoice Africa’s success grows its local partnerships, which have enabled the company to operate with an understanding of, and respect for, the many different cultures found on this diverse continent.
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Our partner in Nigeria is Adewumni Ogansanya

A message from Adewunmi Ogunsanya, Chairman of MultiChoice Nigeria

As sub-Saharan Africa's second-largest economy, the continent's biggest oil producer and Africa’s most populous country, Nigeria is an extremely important market for MultiChoice. Through the MultiChoice Nigeria joint venture, we are fully committed to helping drive positive change in this fast growing economy, and to providing world class services to our large and rapidly growing subscriber base.

To date, our biggest accomplishments are the solid relationships we have managed to forge with our many partners and stakeholders across the country. Federal, State and Local Government, the regulators, the National Broadcasting Commission (NBC) and the Nigerian Copyrights Commission (NCC), and our broadcaster partners are among the most valued of these. We continue to work closely with them to develop policies, legislation and regulations that provide an enabling environment and contribute to the growth and development of the broadcasting, and especially pay television, industry in Nigeria.

Dstv aim to continue enriching the lives of its citizens through our world class Pay -TV service, our development of local production industries and dealerships, and our support for education in Nigeria.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

MultiChoice was the first to introduce pay television on the continent and, in keeping with our spirit of innovation and creativity, we were also the first in Nigeria to launch a digital dual-view decoder; the first to commission a fully “made for Africa” African channel (AfricaMagic); the first to commission a Direct-to-Home (DTH) television uplink facility in Nigeria; and the first to establish a national call centre to attend to subscriber enquiries or issues.

Rapid expansion and a steadfast belief in a bright future for our business in Nigeria have ensured that we continue to invest significantly, not only in our people and operations, but also in the broader Nigerian economy and its communities.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

The company has invested more than N13 billion (US$100 million) in Nigerian content since our entry into the market in 1994. Today, we directly employ more than 300 Nigerians to deliver our products and services, and have created many more indirect jobs along the value chain, including providing employment for more than 1 000 Nigerians through our Enterprise Development initiatives.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

In order to continually improve our service offering, we invest in our operations and infrastructure on an ongoing basis. With this in mind, we have made substantial investments in new products, services, payment methods, content and technologies. In addition, where possible we buy the properties that host our offices.
Dstv Commitment
MultiChoice Africa will continue to lead the development of a vibrant and diverse media and television industry, keeping Nigeria at the forefront of the digital technology revolution.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

In April 2008, Nigeria became one of the first African countries to benefit from revolutionary mobile television technology with the launch of DStv Mobile, a partnership between cellular operator MTN and Details Nigeria.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

DStv Mobile from MTN re-affirms the DStv brand as a leader in innovation, and its commitment to continuously providing Nigerians with innovative television, control and enjoyment of their viewing. Using DVB-H - regarded as the world’s leading mobile broadcast technology standard – DStv Mobile allows for the digital terrestrial broadcast of a specially compiled package of live television channels to a mobile phone.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

MultiChoice Nigeria also believes it is important for corporate Africa to make a contribution to the continent’s development. Education and access to information are key to the development and growth of a nation, and therefore we have invested in MultiChoice Resource Centres in schools across the country. These centres provide input into education through the depth and breadth of DStv’s educational and documentary programming. Students in 80 various schools are now able to better understand sophisticated concepts that are difficult to grasp without a visual experience. We will be making further investments into resource centres in schools across Nigeria in future.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

To further bolster MultiChoice Nigeria’s investment in the education sector, we have adopted a school in the Ikorodu division of Lagos and are pledging $175,000 to the school. This forms part of The Adopt a School initiative introduced by the Lagos state government,(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

MultiChoice Nigeria has also collaborated with the Sickle Cell Foundation of Nigeria, a non governmental and non-profit making organisation dedicated to the care and control of Sickle Cell Disorder in Nigeria. MultiChoice Nigeria decided to partner with the foundation, located in Surulere in Lagos, to help with the introduction and coordination of services relevant to the management and control of the disorder. In order to broaden the reach of the message, we will film short clips of anaemic suffers discussing the disorder and the impact it has on their lives. These clips will be aired on terrestrial television. Additionally, MultiChoice Nigeria has donated a Toyota Avanza car to the foundation as well as a complete DStv package for the Surulere centre.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

Local Content(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

There is increasing demand across the continent for the localization of TV content. We are committed to creating and supporting African content, made by Africans, for Africans.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

Dstv focus on local programming means that we also invest heavily in new content initiatives, and the training of Nigerian film crews and production staff. Our content partner M-Net’s investment in content includes the AfricaMagic channel, which showcases Nigerian movies to the rest of Africa, and the commissioning of new channels such as SuperSport Select. Our investment in bringing the world’s most popular shows to Nigeria has seen Big Brother Nigeria and Idols West Africa screened, and the production and television broadcast of Nigerian Football League matches.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

Nigeria’s film industry - Nollywood has become the world’s third largest producer of movies, and a key driver of the popularity of African content across the continent. MultiChoice and M-Net’s aim has always been to create great TV for Nigerian audiences, in partnership with the Nigerian TV industry. We have played a key role in the spread of Nollywood’s popularity across the continent, and we are committed to the continued success of this industry.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

As key supporters of the development of this industry, M-Net and MultiChoice have created valuable skills sharing initiatives aimed at building skills in the Nigerian film industry, providing training to some of the Nigerian industry’s most promising stars. We have invested in training to equip the interns with multi-camera, studio-based drama skills for the projects M-Net is producing in Nigeria.(Dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

Nigeria is the base from which all of MultiChoice and its premium content provider M-net’s African content initiatives grew, starting with Doctors’ Quarters in 2005, the first Nigerian drama series premiered to DStv audiences. This was followed by Big Brother Nigeria (2006), which set records in the Nigerian TV industry as the first homegrown reality program screened 24 hours daily to a continental audience on DStv.
dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria:Edge of Paradise debuted in 2006 as M-Net’s second Nigerian drama series. This was followed by game shows Temptation Nigeria, Deal or No Deal Nigeria and the popular talk show Moments with Mo. A new Nigerian drama series focussed on the glamour and power of Nollywood, Tinsel, debuted in 2008.

Social Responsibility(dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)

In Nigeria MultiChoice has established MultiChoice Resource Centres in one hundred and sixty one schools. The MRCs have been rolled out in partnership with the Ministry/Department of Education. The MRCs play an important role in providing access to information to schools, in particular rural schools, thereby helping to bridge the digital divide between schools with access to information and those without.(dstv multichoice, multichoice,dstv africa,dstv guide in Nigeria)